I ate a chocolate today at work that I was given on Valentine's Day. I looked at the inside of the Dove wrapper, which tend to have corny sayings. This wrapper kind of weirded me out and made me feel icky. "A gentle touch speaks volumes." If Mollie and Cheryl had been around, they could have spun this in a million different ways that I do not care to share here. But I look forward to having this conversation with him once everyone gets back in the office.
Maybe this is the new way for Dove to encourage dieting? To make the consumers of chocolate feel icky after eating it? If aversion therapy is what the company is going for, I think they're on the right track. Dove - if you're looking for new copywriters, I know a few...
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