Well look at this little way of advertising. The James breast cancer center is just down the street from Lennox (and the main building is just across the river). I like the idea of advertising on the painted lines in a parking lot - I definitely noticed them as I got out of my car. I always like to see new ways of advertising, especially for something so important as cancer prevention and treatment. And yes - I was at Lennox on Sunday. I feel like I go to Target at least 3 times a week, but this time I had other errands to run, as well.
Smart smart smart - and hint hint hint to the marketing strategy and media teams at my company...
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